Cookie Policy

At Prop Firms Compared ("we," "our," "us"), a UK-based company, we use cookies and similar technologies on our website (www.propfirmscompared.com) to enhance your browsing experience, analyse site performance, personalise content, and deliver relevant advertisements. This Cookie Policy explains what cookies are, how we use them, why we use them, and how you can manage your preferences in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

Cookies are small text files stored on your device (e.g., computer, tablet, smartphone) when you visit a website. They enable websites to remember your actions, preferences (e.g., login details, language settings), or browsing behaviour, improving functionality and user experience. Similar technologies, like pixels or local storage, serve comparable purposes.

We use cookies to:

• Ensure Website Functionality: Enable core features like page navigation, secure access, and saved preferences (e.g., language or region).
• Analyse Performance: Collect anonymised data on how users interact with our Platform to optimise usability and content.
• Personalise Experience: Tailor content and features based on your preferences and past interactions.
• Deliver Targeted Advertising: Show relevant ads and measure campaign effectiveness.
• Maintain Security: Detect and prevent fraudulent activity or security threats.

We work with trusted third-party partners who may set cookies on your device, including:

• Google Analytics: For site usage analytics.
• Meta Ads: For targeted advertising.
• Other Ad Networks: For ad delivery and performance tracking.

These partners may collect data about your online activities across websites over time. For details, review their privacy policies:

• Google Analytics: policies.google.com/privacy
• Meta: www.facebook.com/privacy/policy

We ensure third-party partners comply with UK data protection laws.

• Essential Cookies: Processed based on our legitimate interest in providing a functional and secure website, as these cookies are strictly necessary.
• Non-Essential Cookies (Performance, Functional, Targeting): Processed based on your explicit consent, as required by PECR. You can withdraw consent at any time (see “Managing Your Cookie Preferences”).

Cookies have varying lifespans:

• Session Cookies: Temporary, deleted when you close your browser.
• Persistent Cookies: Remain on your device for a set period (24 hours to 24 months) depending on the cookie’s purpose (e.g., analytics cookies may last 13 months, advertising cookies up to 24 months).

You can delete cookies manually at any time via your browser settings.

You have control over your cookie preferences:

• Cookie Consent Tool: On your first visit, our cookie banner lets you accept, reject, or customise non-essential cookies (separate options for performance, functional, and targeting). You can revisit and modify your preferences anytime via the “Cookie Settings” link in our website footer.
• Browser Settings: Adjust your browser to block, delete, or notify you about cookies. Instructions are in your browser’s help section (e.g., Chrome, Firefox, Safari).
• Opt-Out Tools: Use platforms like YourOnlineChoices.eu or the ICO’s cookie guidance at www.ico.org.uk/for-the-public/cookies to manage advertising cookies.

Impact of Disabling Cookies: Disabling non-essential cookies may limit features—such as personalised content, targeted ads, or saved preferences. Essential cookies cannot be disabled, as they are required for the Platform to function.

We may update this Cookie Policy to reflect changes in our practices, technology, or legal requirements. Updates will be posted on this page with a revised effective date. Significant changes will be highlighted via a website notice or email (if you’ve provided one). Please review this policy periodically.

For questions or concerns about our cookie practices, contact us at:

Email: support@propfirmscompared.com

Address: Prop Firms Compared, 4 Wharfe Mews, Cliffe Terrace, Wetherby, West Yorkshire, United Kingdom

You can also contact the UK Information Commissioner’s Office (ICO) at www.ico.org.uk or +44 303 123 1113 if you have concerns about our cookie practices.