Privacy Policy

We collect personal and non-personal information to deliver and improve our services.

Personal Information

This is data that identifies you directly or indirectly, including:

• Name, email address, phone number, and account details provided during registration.
• Professional or financial details (e.g., trading experience, prop firm preferences) shared during Platform use.
• Information you voluntarily provide via contact forms, surveys, or communications.
• IP address and approximate geolocation (where legally permitted).

Non-Personal Information

This is data that does not identify you, collected automatically, such as:

• Device and browser details (e.g., type, version, operating system).
• Website usage data (e.g., pages visited, time spent, click patterns).

Cookies and Similar Technologies

We use cookies and tracking technologies to enhance your experience, collecting data on preferences and interactions. You can manage cookie settings via your browser or our cookie consent tool.

Third-Party Sources

We may receive data from third parties, including:

• Social media platforms if you engage with us there.
• Referral or advertising partners when you access our Platform via their links.
• Partner prop firms that send us copies of their confirmation emails.

All data is handled in compliance with applicable laws.

• To Provide Services: Enable Platform functionality, match you with proprietary trading firms, and manage your account or preferences.
• To Enhance Experience: Personalise content, analyse usage trends, and improve Platform performance and usability.
• To Communicate: Respond to inquiries, send service updates (e.g., policy changes), or provide customer support.
• For Marketing: Deliver newsletters, promotions, or targeted ads (with your consent, where required).
• For Compliance: Meet legal obligations, such as data protection, tax, or fraud prevention requirements.
• To Protect the Platform: Detect and prevent fraud, unauthorised access, or security threats.

We process data only for these purposes, based on legal grounds like consent, contractual necessity, or legitimate interests. If we need to use your data for new purposes, we will notify you and seek consent where necessary.

We do not sell or rent your personal data. We may share it in the following circumstances:

• With Your Consent: We share data with third parties if you explicitly agree.
• Service Providers and Partners: We share data with trusted providers (e.g., payment processors, hosting services, analytics tools) to operate the Platform. These providers are bound by strict confidentiality agreements.
• Legal Compliance: We disclose data to comply with laws, regulations, or legal requests (e.g., court orders) or to protect our rights, property, or safety.
• Business Transfers: In a merger, acquisition, or asset sale, your data may be transferred to the acquiring entity. We will notify you as required by law.
• Aggregated/De-Identified Data: We may share non-identifiable data for research, marketing, or analytics purposes.

Under the UK GDPR and other laws, you have rights over your data:

• Access: Request a copy of your data in a portable, machine-readable format.
• Correction: Request updates to inaccurate or incomplete data.
• Deletion: Request removal of your data, subject to legal or contractual retention obligations.
• Restriction: Restrict processing in specific cases (e.g., if you dispute data accuracy).
• Objection: Object to processing for marketing or legitimate interests.
• Withdraw Consent: Revoke consent at any time, without affecting prior processing.
• Data Portability: Request transfer of your data to another provider, where feasible.
• File Complaints: Lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk or another relevant authority.

Additional Choices:

• Marketing Opt-Out: Unsubscribe from marketing emails via the "unsubscribe" link or contact us.
• Cookies: Manage cookie preferences through your browser or our cookie consent tool.

To exercise your rights, contact us at support@propfirmscompared.com. We will respond within 30 days, as required by law.

We prioritise your data’s security using:

• Encryption: SSL/TLS protocols for secure data transmission.
• Access Controls: Restricting data access to authorised personnel under strict confidentiality obligations.
• Monitoring: Regular audits and monitoring to detect and address vulnerabilities.

Your Responsibilities:

• Use strong, unique passwords and keep account credentials confidential.
• Avoid sharing sensitive data over unsecured channels (e.g., public Wi-Fi).
• Notify us immediately at support@propfirmscompared.com if you suspect a security breach.

Limitations: No system is fully secure. While we take robust measures, we cannot guarantee absolute security.

We retain and store your data responsibly:

• Retention Period: We keep data for as long as your account is active or as needed to provide services. Specific retention periods include:

• Account data: Retained until account deletion or inactivity for 2 years.
• Transaction records: Kept for 7 years to comply with UK tax and audit laws.
• Communications: Retained for 1 year unless required for legal purposes.
• Reviews: Kept for as long as they are published, unless you delete them or ask us to erase your data.
• Review invitation records (the fingerprint of your email address and the event details): Deleted two weeks after the event, unless you leave a review about it, in which case they are kept with that review.

Data Deletion: Upon your request, we will delete or anonymise your data unless retention is required for legal, compliance, or dispute resolution purposes.

Storage Locations: Data is stored in the UK and the US, and may be processed in other countries where our providers operate (e.g., the EU). We use safeguards like encryption and secure data centers.

Your data may be transferred to countries outside the UK, including those with different data protection standards (e.g., the US). We protect your data during transfers using:

• Standard Contractual Clauses (SCCs): Legally binding agreements ensuring GDPR-compliant data protection.
• Adequacy Decisions: Transfers to countries recognised by the UK as having adequate data protection laws.
• Binding Corporate Rules: For intra-group transfers, where applicable.

By using our Platform, you consent to these transfers. Contact us for details on our transfer safeguards.

PFC Reviews lets traders review prop trading firms. Each review is marked with how much proof of dealings with the firm we hold.

Review Invitations

• Partner firms send us a copy of their automated confirmation emails (account registration, challenge purchase, challenge passed and payout). We use them to send you one invitation per event, on the firm's behalf, and to confirm what type of review you can leave.
• From each email we keep only: a one-way fingerprint of your email address; an encrypted copy of your address, used only to send the invitation and deleted once it is sent or permanently skipped (usually about three days after the event); the firm, the event type, the event date, the date we received it, and a verification status.
• We do not store your name, order ID, product, price or any attachments from these emails.
• We delete the original email from our inbox once it has been processed.
• We keep the fingerprint and event details for two weeks after the event, so we can recognise the same person again, match later events and stop fake or duplicate reviews. If you leave a review about the event, we keep them with your review as the proof behind it. Otherwise we delete them.
• Every invitation has a clear opt-out. We will stop sending invitations to you when you use it.
• When we send invitations, we act for the firm. For the records we keep to verify and protect reviews, and for your PFC account and reviews, we are the controller of your data.

Your Review

• When you write a review we collect your star ratings, an optional title, your review text and how you want to be credited: Anonymous (the default), first name and initial, or first name. You never need to upload proof.
• We check review text with automated tools and, where needed, by a person before it is published. The automated check uses OpenAI.
• Published reviews are kept. Firms see your review, its tier and the name you chose, never your email address.
• You can delete your own review from your account, which hides it from the site. You can also ask us to erase your data, including your reviews and the records we hold linked to your email address, and to send you a copy of the data we hold about you. Contact support@propfirmscompared.com and we will respond within 30 days. We may keep some data where the law requires us to.

Who Handles This Data for Us

Airtable (storage, US-hosted), Vercel (hosting, US), Cloudflare Turnstile (bot check on sign-in and registration pages), Google Workspace (our email inbox and sending), Brevo (sending review invitations, EU), n8n (email processing) and OpenAI (moderation, US). Some of these are outside the UK. See "International Data Transfers" above.

Marketing

Review invitations are not marketing. We add you to PFC's marketing list only if you register with us and separately choose to receive marketing updates.

Our Platform may include links to third-party websites or services (e.g., social media, prop firm websites). These third parties have their own privacy policies, and we are not responsible for their practices. Review their policies before sharing data. Embedded content (e.g., videos, social media widgets) may also collect data per third-party policies.

Our Platform is not designed for individuals under 18. We do not knowingly collect data from children. If you are a parent or guardian and believe your child has provided data, contact us at support@propfirmscompared.com, and we will promptly delete it.

We process data based on the following legal grounds under the UK GDPR:

• Consent: For optional data collection (e.g., marketing or cookies).
• Contractual Necessity: To provide services or fulfill agreements (e.g., account setup).
• Legal Obligations: To comply with laws (e.g., tax, fraud prevention).
• Legitimate Interests: For business purposes like improving services or ensuring security, verifying reviews and protecting them from fake and duplicate reviews, and sending review invitations on behalf of partner prop firms, provided your rights are not overridden.
• Vital/Public Interest: In rare cases, to protect you or the public (e.g., preventing harm).

Contact us at support@propfirmscompared.com for questions about our legal bases.

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Significant changes will be communicated via:

• Email: (if you’ve provided one).
• A prominent notice on our Platform.

Updates take effect upon posting unless otherwise stated. Continued use of the Platform after changes indicates acceptance.

For questions, concerns, or to exercise your rights, contact us at:

Email: support@propfirmscompared.com

Registered Address: Prop Firms Compared, 4 Wharfe Mews, Cliffe Terrace, Wetherby, West Yorkshire, United Kingdom.

You can also contact the UK Information Commissioner’s Office at ico.org.uk or +44 303 123 1113.

We aim to respond to inquiries within 30 days.